1. Data Protection for use of the Website
When you visit a website operated by us, we will process some of your personal data in connection with that visit.
In this section 1, we will inform you about how we process your personal data. In addition, you can read about your rights in connection with the processing of your personal data in Section 2 below.
1.1 Categories of Data processed and Purposes of Data Processing
In the course of your visit to this website, we will automatically collect the following personal data about you:
- The date and time you access a page on our website;
- Your IP address (in shortened form, so that no clear assignment is possible);
- Technical information such as name and version of your web browser, Internet provider, terminal device and screen resolution
- Source of origin (URL) of your visit (i.e. via which website or advertising medium you came to us)
- Orders incl. the turnover and the products ordered
- The achievement of „website goals“ (e.g. contact requests and newsletter sign-ups)
- Your behavior on the pages (for example, clicks, scrolling behavior and dwell time)
- Your approximate location (country and city)
- Certain cookies (see below)
In addition, we may ask you to enter personal data on our website, such as your name and email address, in order to provide you with certain services.
There is no obligation to actually provide the data that we ask you to provide on our website. However, if you do not do so, you will not be able to use all the features of the website.
We process your data for the following purposes:
- to make this website available to you and to further improve and develop this website;
- to be able to compile usage statistics;
- to display personalized page suggestions;
- to detect, prevent and investigate attacks on our website; and
1.2 Legal Basis of the Processing
We process their personal data on the basis of:
- The need to comply with legal obligations, pursuant to Art 6(1)(c) of the General Data Protection Regulation („GDPR“) and.
- Our overriding legitimate interest under Art 6 para 1 lit f DSGVO, which is to make our website user-friendly and to protect our website from attacks.
1.3 Transmission of your personal Data
If necessary for the above purposes, we will transfer your personal data to the following recipients:
- External IT service providers, including Google Analytics (see below).
1.4 Storage Period
We will generally store your data for a period of three months. Longer storage will only take place insofar as this is necessary to investigate identified attacks on our website and, beyond this, only until the end of relevant limitation periods, statutory retention periods or any legal disputes in which the data is required as evidence.
1.5 Cookies (general)
We use social media plug-ins to enable users to recommend and share content from social networks, e.g. Facebook, Twitter, widgets from Flickr. For this purpose, we use a two-step procedure. Data is only transmitted to third parties when users click on one of the icons displayed in the social media bar. We have neither influence nor access to cookies set by Facebook, Twitter, Flickr, etc. in this process.
1.6 Google Tagmanager
We use the Google Tagmanager on our pages. The Google Tag Manager is an application that allows us to display small code elements (tags) on our pages based on user-defined rules. Such tags can be used, for example, to measure visitor behavior (Google Analytics).
The Tag Manager itself does not write any cookies and does not collect any personal data, but it can play tags that collect such data.
The basis for the Cookie Consent Tool offered on our pages is the use of the Google Tag Manager, which interprets the settings made by the visitor and then plays tags on the page or not.
1.7. Target-Oriented Cookie
1.7.1 Google Analytics
Our website uses features of the Google Analytics web analytics service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA („Google“). Google Analytics uses cookies to help us analyze how you use this website.
The information generated by such a cookie about your use of this website (including your IP address and the URLs of the web pages accessed and the attributes of the website) will be transmitted to and stored by Google on servers in the United States.
The data obtained in this way is used to optimize our website as well as advertising measures.
Our website uses the IP anonymization option offered by Google Analytics. Your IP address will therefore be shortened/anonymized by Google as soon as Google receives your IP address. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data by Google.You can prevent the collection of your data by Google Analytics on this website via our „Cookie Management Tool“ (link „Cookie Settings“ at the bottom of the page) (an opt-out cookie will be set that prevents the future collection of your data when visiting this website). More information on Google’s terms of use.
1.7.2 Google Signals
Furthermore, we use the Signals function in Google Analytics.
Google Signals enables an extended analysis of the user behavior of visitors who have visited our pages with their logged-in Google account, among other things, and have agreed to personalized advertising in their Google account.
This includes, for example, analyses of cross-device use of our pages (aggregation of multiple end devices), the ability to perform cross-device remarketing for logged-in Google users, and the storage of socio-demographic data (such as age group, geographic data,…) in the Google Analytics database.
Cookies used by Google Analytics
| Cookie | Validity | Purpose | Storage time |
| _ga | 1st Party | Party Contains a randomly generated user ID that Google Analytics can use to recognize returning visitors to our websites and merge them with data from previous visits. | 2 years |
| _gid | 1st Party | Contains a randomly generated user ID that Google Analytics can use to recognize returning visitors to our websites and merge them with data from previous visits. | 24 hours |
| _gat | 1st Party | Certain data is only sent to Google Analytics a maximum of once per minute. The cookie has a lifetime of one minute. As long as it is set, certain data transfers are prevented. | 1 minute |
| _dc_gtm_xxx | 1st Party | Certain data is only sent to Google Analytics a maximum of once per minute. The cookie has a lifetime of one minute. As long as it is set, certain data transfers are prevented. | 1 minute |
| IDE | doubleclick.net 3rd Party | Contains a randomly generated user ID. Based on this ID, Google can recognize the user across different websites and display personalized advertising. | 1 year |
1.8 Marketing Cookies
1.8.1 Google Ads (formerly Google Adwords)
1.8.1.1 Google Ads Conversion Tracking
We use Google AdWords Conversion Tracking to measure the success of our advertising measures. After certain target achievements on our website („conversions“) – such as the completion of an order or the registration for our newsletter – this target achievement is recorded by Google. Google can thus measure the number of target achievements. In addition, Google will use previously set cookies to assign which advertisements were clicked on beforehand and were thus decisive for the target achievement. Google processes this data on servers in the USA, but will not associate it with personal data from your Google account.
Cookies used by Google Ads
| Cookie | Validity | Purpose | Storage time |
| IDE | doubleclick.net 3rd Party | Contains a randomly generated user ID. Based on this ID, Google can recognize the user across different websites across domains and play personalized advertising. | 1 year |
1.8.2. Facebook
1.8.2.1 Facebook Page
When you visit our Facebook page, personal data (documentation of usage behavior) is processed by Facebook using cookies. From this information, anonymized statistical data on page activity is created and automatically provided to us (Insights). We are jointly responsible with Facebook for this data processing pursuant to Article 26 of the General Data Protection Regulation. In doing so, we rely on our legitimate interests. Without the processing of this data, we would not be able to maintain the presence and optimization of our offer on Facebook. You can find more information on the Facebook information page.
1.8.2.2 Facebook Pixel
We also partially use the „pixel“ from Facebook on our websites. This allows us to track the behavior of users after they have clicked on an ad on Facebook. This allows us to evaluate ads for statistical and market research purposes and optimize future advertising measures.
Another benefit is to recognize whether and which interactions were carried out on the website (e.g. download).
This function is also used to present interest-based advertisements („Facebook Ads“) to visitors of this website when visiting the social network Facebook (see Custom Audiences). For this purpose, Facebook Pixel has been implemented on our website. Via Facebook Pixel, a direct connection to the Facebook servers is established when visiting the website. In the process, it is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account.
No personal data is provided to us in the process. At the same time, the data is also stored and processed by Facebook itself, so that it is possible for Facebook to link the respective Facebook user profile. Facebook may use this data for its own advertising purposes, in accordance with the Facebook Data Use Policy. The consent to this is within the scope of Facebook and cannot be influenced by us. For more information on the collection and use of data by Facebook, as well as your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy.
1.8.2.3 Custom Audiences
Our websites use Facebook’s „Custom Audiences“ remarketing function, which uses the Facebook Pixel installed on our websites to recognize registered visitors along with the information on which of our pages the visit took place. These visitors can then be served targeted advertisements.
Cookies used by Facebook Pixel
| Cookie | Validity | Purpose | Storage period |
| _fbp | 1st Party | Party Used to display a range of promotional products | 6 months |
| act | facebook.com 3rd Party | Contains timestamp when the user logged in to Facebook. | Session |
| dpr | facebook.com 3rd Party | No further information about the usage known. | 1 week |
| wd | facebook.com 3rd Party | Stores dimension of browser window and is used to optimize page rendering. | 1 week |
| spin | facebook.com 3rd Party | No further information about the usage known. | 1 day |
| xs | facebook.com 3rd Party | Contains various information about user’s session | 3 months |
| c_user | facebook.com 3rd Party | Contains user ID of the currently logged in user. | 3 months |
| presence | facebook.com 3rd Party | Contains chat status of the user (e.g. if chat tabs are open) | Session |
| sb | facebook.com 3rd Party | Contains information about the browser. | 2 years |
| locale | facebook.com 3rd Party | Contains information about the display locale | 1 week |
| datr | facebook.com 3rd Party | Used to identify the web browser, among other things | 2 years |
| fr | facebook.com 3rd Party | Used to display a range of advertising products. | 3 months |
1.8.3 LinkedIn Pixel
We also partially use the LinkedIn Insight Tag on our websites. The LinkedIn Insight Tag uses browser cookies to collect data on our websites, including page activity, URL, referrer URL, IP address, device and browser properties, and timestamps if the user is an active LinkedIn member. IP addresses are shortened or hashed. This allows us to track the behavior of users after they have clicked on an ad on LinkedIn. We use this to evaluate ads for statistical and market research purposes and optimize future advertising measures. See also LinkedIn’s cookie policy.
Cookies used by LinkedIn Pixel
| Cookie | Validity | Purpose | Storage period |
| UserMatchHistory | 3rd Party | Measurement of advertising performance on LinkedIn ads. | 30 days |
| li_sugr | 3rd Party | Contains browser ID | 3 months |
| li-oatml | 3rd Party | LinkedIn member identifier for conversion tracking, retargeting, analytics | 1 month |
| li_fat_id | 1st Party | inkedIn member identifier for conversion tracking, retargeting, analytics | 1 month |
| U | 3rd Party | browser identification | 3 months |
| bcookie | 3rd Party | browser ID identification | 1 year |
| bscookie | 3rd Party | identification of a secure browser ID | 1 year |
2. Your Rights in Connection with personal Data
Under applicable law, you have the right, among other things (subject to applicable law), to (i) verify whether and what personal data we hold about you and to obtain copies of such data, (ii) request that we correct, amend, or delete your personal data that is inaccurate or not processed in accordance with the law, (iii) request that we restrict the processing of your personal data, (iv) in certain circumstances, object to the processing of your personal data or withdraw any consent previously given for the processing, such withdrawal not affecting the lawfulness of the processing until the withdrawal (v) request data portability, (vi) know the identity of third parties to whom your personal data is transferred, and (vii) lodge a complaint with the data protection authority.